Horizon Media has announced Dunes of Dreams, the agency's new "invention development program." The program invites employees to submit their best ideas or inventions that, if chosen, will see the
light of day. The program is part of the agency's INVENT@horizon initiative which is run by Chief Invention Officer Taylor Valentine.
INVENT@horizon was launched in 2014 and acts as
a launch pad to inspire invention across the agency. The invention team is responsible for pioneering product development and new forms of media, hopefully arriving at better ways to solve client
problems and new ways to recruit and motivate employees. The agency's most recent invention is a roadmap for mood-based audio planning.
Of the program, Valentine said: "Technology and the
lightning speed of change across industries creates an opportunity to invent more and better than ever before. The Dunes of Dreams program will provide every employee the opportunity to invent, making
invention a way of life and a culture driver for our people."
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