• Mobile Marketer, Tuesday, May 5, 2015 10:27 AM

Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer's ingredients while stirring up interest in sustainability matters by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media. The Legendary 7 campaign, named for seven farmers from Britain, the Netherlands, Greece, France and Germany who produce sustainable crops and barley for brewing Heineken beer, provides fans with the ability to engage with the brand beyond the bottle. Users can simply scan the Heineken label with the Blippar app to read the stories of these seven farmers, take a 7elfie and access the brand’s 2014 Sustainability Report.

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