Around the Net
Sky Signs Deal To Sell Channel 5 Spots
- The Guardian, Tuesday, May 5, 2015 6:27 AM
Sky has struck a deal to handle Channel 5’s GBP250m TV ad sales business, thwarting Channel 4’s hopes of expanding its own advertising sales operation. The satellite broadcaster has extended its existing deal with Viacom, which acquired Channel 5 from Richard Desmond last year, to handle the TV ad sales for its portfolio of channels until 2020. Channel 5 has been handling its own TV ad sales, but Viacom’s new deal means its commercial airtime will now sold by Sky’s sales team alongside its other 17 channels.
