Around the Net
Facebook Turns London Eye Into Election Pie Chart
- Marketing, Tuesday, May 5, 2015 6:24 AM
The London Eye will act as the nation's political barometer ahead of the General Election next week, with a light show reflecting the discussions taking place on Facebook. Facebook will beam data comprising 52m interactions across more than 8m users onto the landmark. The social network’s data will reflect the volume of conversation around parties and issues, rather than actual sentiment. The more discussed the party, issue or leader is, the bigger its share of lights on the London Eye will be.
