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Curry Continues His March As NBA, Marketing MVP

Newly minted NBA MVP Stephen Curry has added to his roster of endorsement deals, signing a multi-year pact with official league partner Harman International to represent their JBL audio brand. The deal includes TV, Internet, social media and consumer activations, extending Curry's reach among sports and music fans and bolstering his status as one of the league's most marketable players. He also has alliances with State Farm, PlayStation, Degree, Express, Foot Locker, Kaiser Permanente, Muscle Milk and Under Armour.

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