Volvo Creates Four-Minute Love Letter To Sweden

volvoThis four-minute video is more of a love letter to Sweden than it is an ad for Volvo. For those unaware, Volvo is made in Sweden -- and the automaker pays tribute to its homeland with a look at Sweden's dark side: winter. "Vintersaga" tips its cap to the residents of Sweden who choose to stay when the weather is bleak, there's little daylight and feelings of melancholy set in. The dark video is set to a dark song, also named "Vintersaga," sung by Swedish singer Amanda Bergman. Her haunting voice, similar to Kate Bush's, lulls viewers into a trance-like state as scenes of frozen water, snow-covered trees and windy mountain roads flicker throughout the video. See it here, created by Forsman & Bodenfors, directed by Gustav Johansson and produced by New Land.

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