DoubleClick Launches SiteAdvance
Jun 17, 2002, 12:00 AM
DoubleClick Inc. today launched SiteAdvance, a hosted, website measurement and analysis solution designed for online merchants. The tool, which complements DoubleClick's DARTmail and DART for Advertisers services, enables business decision-makers to understand the interaction between marketing programs, site traffic and online transactions, and provides actionable information to users to help them improve their online commerce results. Current charter customers include Crate and Barrel, J. Jill and Flax Art & Design.