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Diageo Ends 15-Year Relationship With BBH
- Campaign, Friday, May 22, 2015 6:50 AM
Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house. This comes five months after BBH lost the global account for Diageo’s whisky brand Johnnie Walker to Anomaly. In a statement Diageo said the brand activity for Baileys and Gordon's will be handled in-house for the next 12 months and the work will not be put out to pitch.
