• Mobile Marketer, Friday, May 29, 2015 12:30 PM

Taco Bell hopes to cook up sales from health-conscious consumers with a new user-friendly ingredients list and nutrition calculator, which will be available on the chain's mobile and Web sites, as more fast-food chains aim to spread the word on mobile about their transparency initiatives and naturally flavored menu items. As the brand announces its goal of removing all artificial colors and flavors from its menu line-up by the end of the year, it is ensuring that consumers on mobile platforms are aware of this news and can easily access any ingredient information. This tactic may help Taco Bell drive sales, especially if uncertain consumers opt to peruse the menu and nutrition calculator on their smartphones before placing an order.

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