• Mobile Commerce Daily, Friday, May 29, 2015 12:30 PM

Peer-to-peer review site Yelp is taking its service into commerce with the development of its shopping platform and partnership with digital commerce Web site Shoptiques, allowing users to shop local boutiques in their area through the application. The shopping feature displays local shopping boutiques in the user’s area and gives her the option to shop the merchandise in the Yelp app, allowing the review service to get a piece of the action it has long been helping local businesses receive. The app aggregates local businesses in the area of the user paired with ratings, giving consumers an option to make an informed decision of which retailer to visit and now, convenient and immediate purchasing options.

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