KEN WOLLENBERG: Simmons Market Research Bureau
by Oct 21, 2003, 12:00 AM
Simmons Market Research Bureau announced that KEN WOLLENBERG is joining the company as executive vice president and general manager of the Simmons Integrated Marketing Solutions (SIMS) unit. Wollenberg will direct the division that specializes in merging data from Simmons' National Consumer Study with transactional data from other companies to create new segmentation systems like BehaviorGraphics. Wollenberg worked most recently as the senior vice president for Strategic and business development at Nielsen Station Index, Nielsen Media Research's local measurement service.