Intermedia Advertising Group, a research company that monitors and rates the effectiveness of television ads on a daily basis, announced that PHILLIP H. GEIER JR. (pictured) is joining IAG's Board of Directors, ROBERT A. LANE, has been named Chief Financial Officer, JEFFREY S. TODDER has been appointed Vice President, Director of Research, and KATE PASCASIO has joined the company as Director of Client Services, Eastern Region. Most recently, Lane served as CFO to Telephia, Inc. and serves on its Board of Directors. Previously, Todder was Vice President, Client Services for NFO's Brand Performance and Strategy Group. Before joing IAG, Pascasio was Vice President Sales, Research, and Marketing for UPN. In that role, Pascasio managed the marketing and research functions for the advertising sales division of a broadcast network.