Commentary

Wieden + Kennedy Wins $50,000 For Creating A Radio Ad

Remember radio? Yeah, some of you have probably never heard of it. Trust me, It was awesome. Anyway. In an effort to keep the medium alive, the Radio Mercury Awards does its best each year to celebrate creativity in radio. This year, Wieden + Kennedy took home the $50,000 Best of Show award for its "Mandroid" campaign for Old Spice.

Of the Mandroid win, Arnold Global Chief Creative Officer Jim Elliott, who was one of the judges, said: "'Mandroid' was above and beyond the most captivating and creative campaign we heard. This year’s winners are great examples of truly original and effective radio creative spots and campaigns."

The ceremony was hosted by Jubal and Brooke from Hubbard Radio's MOVIN' 92.5 FM in Seattle and included the following presenters: Kelly Ford, NASH FM 94.7 NY/Westwood One; Megan Ryte, HOT 97 NY/Emmis; Shoboy & Nina, The New 92.3 AM Radio/CBS NY; Bronson & Christine, 106.7 LITE FM/iHeartMedia NY. DJ Whutevva from iHeartMedia's Power 105.1 NY served as the guest DJ for the night.

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