• Mobile Commerce Daily, Tuesday, June 9, 2015 12:30 PM

The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales. The two brands’ multiyear partnership is kicking off with the new NBA flagship store, planned to open its doors on Fifth Avenue just before this year’s holiday season. The NBA is following in a number of retailers’ footsteps by leveraging in-store mobile devices to ensure that consumers are able to order any piece of inventory on the spot in the preferred style, color or size, a tactic which is able to fuel more sales and prevent consumers from forgetting to order items online later if their desired products are not available in-store.

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