PETER BLACKLOW: WorldWinner
by May 6, 2003, 12:00 AM
PETER BLACKLOW, the former senior vice president of marketing at Monster, has joined WorldWinner as their chief marketing officer. Blacklow will lead all marketing efforts for the company and build an identifiable brand, ensure a profitable consumer life cycle, maintain consistency across consumer touch points and manage key distribution relationships. Prior to Monster, Blacklow served as director of marketing for Converse.