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Which? Calls For Tougher Action On Nuisance Marketing Calls And Texts

  • The Drum, Thursday, June 11, 2015 6:17 AM

Consumer watchdog Which? has urged the government, regulators and businesses to clamp down on nuisance calls and texts. Since December, a nuisance calls and texts task force chaired by Which? has noted 61,500 complaints sent to the Information Commissioner’s Office about the marketing technique, documenting the intense consumer distaste for such schemes. Which? wants to make company executives legally accountable for cold calling and give consumers more control of their personal data.

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