ASICS America Corporation tapped United Entertainment Group (UEG) to handle strategic communications planning and execution, including corporate positioning, thought leadership, event and athlete
promotion, product launches and showrooms, and media relations. In addition, UEG's experiential marketing unit has been tapped to support select projects and events. "ASICS is one of the most
respected companies in the global sports performance industry and we are thrilled that they have selected UEG as their new strategic communications partner in the U.S.," said Mary Scott, UEG president
of sports and experiential. ASICS spent $16.2 million on measured media in 2014, up from $14.6 million spent in 2013, according to Kantar Media.
