JONATHAN SIMS:Comcast Ad Sales
by May 13, 2003, 12:00 AM
Comcast Ad Sales has hired JONATHAN SIMS to the company’s management team. Sims will oversee all research pertaining to advertising sales and marketing, including working in conjunction with advertisers and their agencies to develop new research products that quantify the value of Comcast offerings. Also at the company, DAVID KELLY has been named vice president, Mid-Atlantic division. In his new position, Kelly will play a key role in consolidating cable markets across his division providing advertisers with simplified purchasing options, standardized network lineups and the advanced targeting capabilities offered by cable.