Around the Net
Vizeum Wins Weetabix's GBP14m Media Business
- Campaign, Friday, June 12, 2015 7:10 AM
The appointment ends Weetabix’s ten-year relationship with Blue 449 (formerly Walker Media) and follows a three-month review process handled by Oystercatchers. The Dentsu Aegis Network agency won the business after a pitch against Blue 449, Goodstuff Communications and MediaCom. The process was led by Sally Abbott, the Weetabix marketing director, and is believed to include all other portfolio brands, such as Alpen.
