Mortenson Safar Kim (MSK) was named agency of record for Anheuser-Busch's Michelob Golden Light brand. The agency will handle TV, OOH, digital advertising, social media, and on- and off-premise
point-of-sale marketing, targeting Minnesota millennials. MSK's first work launched in May with a pair of 30-second TV commercials. "The spots highlight the state's unique traditions and local
swagger, while celebrating people who exemplify the Minnesota lifestyle," said Peter Kim, partner and executive creative director, MSK. The agency, with offices in Milwaukee and Indianapolis, also
work with Aurora Health Care, Sentry Foods, Klement's Sausage, Hoosier Lottery, and the Indianapolis Motor Speedway, to name a few.
