David Beckham Stars In Campaign For Sands Properties In Asia

When David Beckham stars in a campaign for luxury hotel and casino Sands and its Asia properties, the Venetian, Macao and Marina Bay Sands, Singapore, words are not necessary. In the first #NeverSettle ad, viewers see pictures of Beckham brooding, smoldering, driving a car, looking at the view from his luxury suite, riding an escalator, eating a nice meal and hanging at a nightclub.  See it here. The next ad promotes the Venetian Macao, and Beckham still does not speak. He arrives at the hotel, takes in a boxing match, enjoys an over-exaggerated party and kicks a soccer ball over a golden chandelier -- while in a suit, no less. Watch it here. AR New York created the campaign, directed by Anthony Mandler and produced by Believe Media.

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