When David Beckham stars in a campaign for luxury hotel and
casino
Sands and its Asia properties, the
Venetian, Macao and
Marina Bay Sands, Singapore, words are not necessary. In the first #NeverSettle ad,
viewers see pictures of Beckham brooding, smoldering, driving a car, looking at the view from his luxury suite, riding an escalator, eating a nice meal and hanging at a nightclub.
See it here. The next ad promotes the Venetian Macao, and Beckham still does not speak. He arrives at the hotel, takes in a boxing match, enjoys
an over-exaggerated party and kicks a soccer ball over a golden chandelier -- while in a suit, no less.
Watch it here.
AR New
York created the campaign, directed by
Anthony Mandler and produced by
Believe Media.
advertisement
advertisement