A new Nielsen study has found that up to 58% of UK grocery promotions -- across 200 retail categories -- are not making any money for FMCG brands as the supermarket price wars continue to
put pressure on suppliers to discount products. And it isn’t just UK FMCG brands struggling to make money from price-cut deals with the figure rising to 60% when monitoring
the number of unprofitable promotions across each of the Western world’s major markets -- the US, UK, Germany, France, Italy, Spain and Canada.
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