Brands should stop focusing their marketing around big "lightning" events such as the Superbowl via Twitter and start to do a better job in regularly talking to customers.
Speaking at the Cannes Lions Festival yesterday, Twitter’s Chris Moody said customers reach out to the top 100 brands on Twitter 45 million times a month, but that brands have just
a 2% response rate. He also highlighted that events such as the Super Bowl might generate 50,000 tweets around a particular campaign, but brand mentions top 9.3 million.
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