- The Drum, Wednesday, June 24, 2015 11:17 AM
Conde Nast Britain is courting brands with a new native video ad effort. That means “dedicated video channels for titles such as Vogue and GQ to populate its inventory with branded films and
quicken efforts to become less reliant on display ads,” The Drum reports. “Co-creation is the name of the game in the publisher’s attempts to convince brands to spend more money on
its videos.”
Read the whole story at The Drum »
