Ted Lim was promoted to chief creative officer of Dentsu Asia Pacific (excluding Japan). Most recently, Lim led Dentsu's creative output for Southeast Asia. Lim will now work with more than 20 offices
across 10 countries. Before joining Dentsu in 2013, Lim was executive creative director and deputy chairman at Naga DDB Malaysia and chief creative officer at Leo Burnett Singapore. In his first 18
months at Dentsu, Lim helped win more than 20 pitches across the region including Uniqlo, Dulux, Panasonic, Coca-Cola and Yamaha. "Ted has done a great job in building a culture of creativity and
innovation in Southeast Asia and will now will bring those skills to an even bigger job across the region," said Rohit Ohri, CEO of Dentsu Asia Pacific (ex Japan).
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