Looking to tap into the country’s skyrocketing number of mobile device users, e-commerce players are increasingly focusing on mobile applications to boost customer numbers and
loyalty. Zalora, Lazada and Elevenia are among e-commerce businesses putting their trust in mobile apps to exploit Southeast Asia’s largest e-commerce
market. Zalora Indonesia’s head of marketing, Jo Bjordal, said that in light of the large proportion of Indonesians who accessed the Internet through smartphones, his firm
would encourage existing and potential customers to use the brand’s mobile app. “Hopefully, by the end of this year, we’ll reach 70 to 80 percent of all
transactions coming from the app. It’s already around 50 to 60 percent,” he said recently. - See more at:
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