Around the Net
Kohl's Introduces New Low-Price Format
- Chain Store Age, Wednesday, July 1, 2015 8 AM
Kohl's has debuted its new off-price format, Off Aisle by Kohl’s, with a test store in Cherry Hill, N.J. A spokesperson said the concept lets the chain test a discount pricing model. “Initially, this merchandise will consist of like-new items that have been returned to Kohl’s stores or Kohls.com. Eventually, other merchandise will be added to the assortment,” said the rep. Macy’s will debut its off-price business, Macy’s Backstage this fall. The efforts are a response to stores like TJ Maxx and Ross Stores.
