TBWA Taps Ogilvy's Chris Garbutt For Global Creative Role

Omnicom’s TBWA Worldwide has tapped creative ad veteran Chris Garbutt as its new Global Creative President. 

In his new role, Garbutt will oversee the creative direction for TBWA's global clients including Nissan, McDonald’s, Adidas and Pernod Ricard, among others. He will also serve as Chief Creative Officer at the agency’s flagship New York office, which he will help run with newly-appointed CEO Rob Schwartz. Garbutt will report to Ruhanen and to Worldwide Creative Director, John Hunt. 

Most recently Garbutt was Chief Creative Officer East at WPP’s Ogilvy and Mather. He’s no stranger to the TBWA network, however--Garbutt started his career at TBWA\Hunt\Lascaris in South Africa before moving to TBWA\Paris to become its Executive Creative Director, where he produced agency work for Nissan, Absolut, PlayStation, Canderel and Pedigree. 

Garbutt's appointment continues the network's push to bolster its senior creative talent. TBWA has in recent months hired Nils Andersson to oversee creative in Greater China and Gary McCreadie and Wesley Hawes in Sydney, while also elevating Stephen Butler to the role of Chief Creative Officer in Los Angeles in 2014. 

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Commenting on the appointment, TBWA Worldwide CEO Troy Ruhanen said, "Our client partners want and deserve the very best minds on their business, and our people throughout the network want to be inspired everyday by creative leaders who are keen on making the unreal real. Chris is one such leader, and not having him wasn't an option in my book – he is one of ours. The richness and volume of his work speaks for itself.” 

Garbutt had this to say: "Today, brands need disruptive, world changing and transformative ideas more than ever. I believe with the talent and commitment of the teams across the global network, we can truly achieve greatness for our clients.”

 

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