ADAM HERMAN: Beyond Interactive
by Sep 28, 2004, 12:00 AM
Beyond Interactive, MediaCom's digital arm, has named ADAM HERMAN senior vice president, integrated media director. A newly created position, Herman will direct the integrated strategies for online, offline, and direct response media planning and buying for Beyond Interactive's client, CheapTickets. Prior to joining Beyond Interactive, Herman was the managing editor of MEDIA magazine (People on the Move’s sister publication), where he directed all editorial content for two monthly editions. He has also held several senior media management positions including vice president of operations and marketing director of MediaPost Communications; vice president, media director of The Romann Group; and senior vice president of strategic planning, database and media services for Warren/Kremer/CMP Advertising.