Rosetta Names Soares President

Rosetta is promoting Tammy Soares to President. In this new role, Soares will be responsible for leading Rosetta’s North American business and will be tasked with working closely with Razorfish to bring the capabilities of its Nexus Operating System to clients across the Razorfish Global network. 

Soares will report to Shannon Denton, chief executive officer of Razorfish Global North America, and will be based in Rosetta's San Luis Obispo, CA office.

“Tammy has played a critical role at Rosetta over the last seven years and has proven herself to be a highly respected leader,” said Denton. “Her business acumen and experience accelerating growth for several leading brands will help us leverage Rosetta’s strengths in customer engagement for clients across Razorfish Global.”

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Rising rapidly through the agency ranks since joining in 2008, Soares most recently served as executive vice president of Rosetta and led its West region. Over the course of her career with the agency, she has shaped and led cross-disciplinary teams and is credited with driving sharp growth at its largest, fastest-growing technology and telecommunications business unit.

This new position underscores the growing importance Rosetta plays in the Publicis Groupe and Razorfish Global networks. The 900+ agency continues to beef up its executive team and in March, Publicis.Sapient acquired and aligned omni-channel shop Expicient with Rosetta.

 

 

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