Around the Net

Yorkshire Tea Brews Up A GBP5m Marketing Push To Conquer Tetley

Yorkshire Tea is increasing its marketing spend to GBP5m over the next 12 months in an effort to overtake Tetley as the second largest tea brand in the UK. Kevin Sinfield, Yorkshire Tea’s marketing manager says Yorkshire Tea was the only brand to see sales grow last year. To build on this momentum, it is launching a BMB-created 60-second TV ad on Monday that stars Yorkshire Tea employees as well as England cricket captain Michael Vaughan, musician Hannah Trigwell and cyclist Mike Hall.

Read the whole story at Marketing Week »

Next story loading loading..