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Virgin Trains Launches GBP12m Media Review
- Campaign, Thursday, July 2, 2015 8:06 AM
The move follows Virgin Trains taking over the franchise to run the East Coast mainline rail route, in a joint venture with Stagecoach, in March. The consolidating media review will include the estimated GBP5 million media business for East Coast Trains, previously handled by Havas Media, and the GBP7 million Virgin Trains account. Danny Gonzalez, the chief marketing officer at Virgin Trains, is believed to be leading the process.
