Around the Net

'Harbingers Of Failure' Predict A Product's Downfall

If you love failed products like Zima malt beverage, or Zune MP3 player, or Crystal Pepsi your shopping habits might be the crystal ball of doom. In a study published in the Journal of Marketing Research, researchers identified particular kinds of consumers whose preferences can predict products that will flop, calling those folks “harbingers of failure.” Researchers looked at 130,000 consumers at a national convenience store chain, and found that 13% of them had buying habits that predicted a product would survive less than three years. 

Read the whole story at Consumerist »

Next story loading loading..