Around the Net
Evans Cycles Upshifts Digital Marketing
- Mobile Marketing, Thursday, July 2, 2015 9:15 AM
U.K. cycling retailer Evans Cycles is reaching out to seasonal cyclists with a digital marketing strategy that aims for people who may not actually be on cycling websites or doing digital shopping for two wheeled, human-powered transport. The company is running a programmatic digital campaign, via Turn, targeting prospects at sites like eBay and news sites like The Guardian.
