- Warc, Tuesday, July 7, 2015 12:30 PM
Reckitt Benckiser, the consumer goods business, anticipates that in future almost one third of its sales in India will come via mobile commerce, a leading executive has
said. Nitish Kapoor, regional director at Reckitt Benckiser South Asia, made the remarks in conversation with the editor-in-chief of Businessworld at the launch of the latter's
Marketing Whitebook. Kapoor noted that currently ecommerce accounted for maybe only 0.5% of all FMCG sales in India, a proportion that was predicted to grow to anywhere between 3%
and 5% over the next five years, Exchange4Media reported.Read the whole story at Warc »
