BIZ DEV: Anheuser-Busch InBev Awards Wieden+Kennedy Bud Light And Corona Brands

Following its recent split with Heineken, Wieden+Kennedy was awarded global creative work for Anheuser-Busch InBev's Corona brand, and U.S. work for Bud Light. Work for Corona will be managed from W+K's Amsterdam office and W+K New York will handle Bud Light. BBDO previously managed creative for Bud Light. "Our new creative partner will bring a fresh perspective and help us take the international growth of Corona to the next level," said Miguel Patricio, chief marketing officer of Anheuser-Busch InBev. "Moreover, as the new lead creative agency for Bud Light in the U.S., we look to their powerhouse of talent and experience to take the brand to new heights together." Bud Light spent $271 million on measured media in 2014 and $68.7 million Q1 of 2015, according to Kantar Media. Corona spent $131 million on measured media in 2014, per Kantar Media.

advertisement

advertisement

Next story loading loading..