Manchester City FC is aiming to coordinate marketing activities and data sharing across its growing ‘family’ of sister clubs by signing a technology deal with cloud
software provider SAP. The club’s parent company City Football Group (CFG) claims the multi-year marketing and technology deal will transform how the group and its football teams
perform “from the boardroom to the pitch”. In addition to City, CFG has stakes in New York City FC in the USA, Melbourne City FC in Australia and Yokohama F. Marinos in Japan.
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