Around the Net
American Airlines Promotes New York To London Business Class Route With 'The Week'
- Campaign, Friday, July 10, 2015 7:41 AM
American Airlines has launched a campaign with The Week, owned by Dennis Publishing, to promote its London to New York business class route. The "going for great" campaign will see 160,000 The Week US issues being delivered to UK subscribers, and 12,000 copies being distributed in Canary Wharf. The US edition will include an American Airlines cover wrap and content aimed at UK readers. There will also be tailored content on TheWeek.co.uk.
