Around the Net
FMCG Brands Must Tap Growing Ecommerce Demand In UK
- Marketing Week, Monday, July 13, 2015 7:57 AM
Online FMCG sales grew by 28% globally and 20% in the UK in 2014 according to a new report from Kantar Worldpanel, accounting for 6% of the UK market. This number is set to reach 10% by 2025. Further, one in four households bought FMCG products online at least once in 2014, with the average shopper spending GBP43 per online trip compared to the GBP10 they spend in store. This presents a major opportunity for retailers and brands at a time when sales are slow, according to Kantar Worldpanel.
