Digital Advertising Research Veteran Komar Joins Index Exchange

Ad tech provider Index Exchange on Monday announced it has appointed Lizzie Komar as director of research and insights. Komar will use the data Index Exchange generates to create reports and analysis on trends in ad tech and digital media-buying.

Komar joins from AdExchanger Research, where she served as associate analyst and focused on digital advertising, fraud, retargeting and cross-device measurement. Prior to AdExchanger Research, Komar worked at Forrester Research.

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