Tess Daly, the Strictly Come Dancing presenter, has been unveiled as the new face of Special K as the company undergoes a multi-million pound overhaul of the cereal brand. Daly, who was a model before going into broadcasting, was yeseterdat announced as a celebrity ambassador for the brand as it aims to appeal to a more health conscious market. She has also released her own Special K cereal recipe as part of the brand relaunch.