• ClickZ, Wednesday, July 15, 2015 10:13 AM

Benjamin Spiegel suggests checking tags not once, but several times because one missing or broken tag in a search campaign or Web site page can result in missing data. When it comes to tagging URLs and Web sites correctly most brands fall short. He explains a new approach he's been using with clients to help curtail the problem. Spiegel makes sure to verify the correct tagging, filters and analytics configuration before spending any money. As an agency, he explains, it's not an easy choice because compensation is based on the percentage of media spend, but in the end the agency needs to become an advocate for its clients.

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