As technology continues to shape modern marketing, the relatively new role of chief marketing technologist (CMT) is moving into prominence causing the traditional marketing hierarchy to
shift. So much so, in fact, that 35% of UK marketers believe the CMT will soon replace the traditional CMO role entirely, according to research by programmatic marketing platform
DataXu. 70% of the 250 marketers surveyed believe brands will be recruiting more tech-focused marketers over the next five years.Read the whole story at Marketing Week »
