Around the Net
GroupM's Lands New Ad Tech Deal With Networked Insights
- The Drum, Tuesday, July 21, 2015 3:38 PM
According to The Drum, WPP’s GroupM has partnered with marketing services provider Networked Insights.
“The move means GroupM employees from media agencies such as Mindshare, or MediaCom can employ insights gleaned from audiences’ posts on social media in order to better plan, or implement their clients’ campaigns, as Networked Insight’s Kairos platform gives them access to such trends in real-time,” The Drum noted.
