Fremantle North Americas Tiny Riot started The Pet Collective, a site for interesting doggies, in 2014, and now it has grown to 562,705 subscribers and more than 170 million views. It also has a following on social media, including Facebook, where it’s garnered 523,000 “likes.” Now it's partnering with Jukin Media to acquire more user-generated content to drive up views and subscribers.