REVOLVING DOOR: Matt Scholes Joins Two by Four As SVP, Director Of Strategy And Media

Two by Four hired Matt Scholes as senior vice president, director of strategy and media. Scholes will serve on the agency executive management team and head strategic development in both Chicago and Chattanooga offices, reporting to David Stevenson, president and executive creative director of Two by Four. In previous roles, Scholes served as executive vice president for Leo Burnett in Chicago, where he led the agency's global relationship with Kellogg, a role he had also held for several years at JWT. While at McCann WorldGroup, he led the agency's global relationship with Nestle. "We are thrilled to welcome Matt to the team and we can't wait to feel his impact on the business," said Stevenson. "His strategic leadership and determination will help us produce magnetic ideas and focused, quality work." Added Scholes: "While much has changed in our business it's important not to forget the things which have stayed the same; the need for genuine insights into people and their behavior, for creativity and ideas that make consumers glad they spent time with our brands, and for brands with clear convictions about what they are and to whom they should appeal."

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