Around the Net
Chipotle Looks to Mobile Payments for Insights
- Mobile Commerce Daily, Monday, July 27, 2015 12:30 PM
While a number of food and beverage chains have embraced mobile loyalty, a Chipotle executive said this week that the company will buck the trend and lean on mobile payments – not loyalty – as a way to gather meaningful insights about its customers. During a conference call with analysts on Tuesday to discuss Chipotle’s second quarter results, the executive responded to a question about the chain’s plans in mobile loyalty by saying that internal research has shown loyalty does not drive frequency.
