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Chicago Bears Ads Issue Calls To Action To Fans

At first glance, the imagery on the Bears' 2015 advertising campaign is not drastically different from the new billboards they debuted last season. But the team is trying to be more precise in reaching specific groups of fans, said Chris Hibbs, Bears VP, sales and marketing. That means using more of its ads to call fans to action for specific events. "It's less about a pure brand message," Hibbs said. "It's now a more targeted approach around certain fan segments we want to grow."

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