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John Lewis To Launch In-Store Spa Brand
- Marketing, Friday, July 31, 2015 8:31 AM
The in-store spa, branded &Beauty, will launch in September when the new Birmingham shop opens its doors. Though branded John Lewis, &Beauty is operated by hairdresser and salon firm Regis UK, a spokeswoman told Marketing. The &Beauty concept spa follows the successful trial of smaller ‘Beauty Retreats’ across four John Lewis shops in Cheadle, Newcastle, Reading and Milton Keynes. These offered dedicated treatment rooms, each connected to a particular beauty brand.
