Meredith Revs Up On Acquisitions

Meredith Corp. enjoyed revenue growth in the second quarter of the year, as well as for its full fiscal 2015, which ended in June. Meredith attributed the growth in part to acquisitions and licensing deals in both the broadcast TV and magazine publishing divisions.

Meredith’s total revenues grew 9% from $390.8 million in the second quarter of 2014 to $425.9 million in the second quarter of 2015, as ad revenues increased 13.2% from $204.1 million to $231.1 million, while circulation revenues rose 5.2% from $87.7 million to $92.3 million over the same period.

Other sources of revenue, including brand licensing and merchandising, rose 3.5% from $99 million to $102.5 million.

For the full year, Meredith’s total revenues rose 8.1% $1.47 billion to $1.59 billion, powered by ad revenues that jumped 15% from $778.4 million to $896.5 million. However, circulation revenues were down slightly for the full year, sinking 4.2% from $327.2 million to $313.6 million. Other sources of revenue rose from $363.1 million to $383.9 million.

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The company attributed the increases in ad revenue to the acquisition of four new local TV stations; the acquisition of Shape magazine; the long-term licensing agreement with Martha Stewart Living Omnimedia, giving Meredith responsibility for all business operations at MSLO’s flagship title Martha Stewart Living; and the acquisitions of Mywedding.com and Selectable Media, a native advertising firm.

For the full year, Meredith’s magazine publishing division saw revenues remain flat at $1.1 billion for the year, as ad revenues rose 3% to $496 million, offset by a 4% decline in circ revenues to $314 million. The TV division, which includes 17 stations across the U.S., saw total ad revenues soar 35% to $400 million for the full year.

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